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"Collateral"
is a term used for printed
materials incuding brochures, stationary, promotional packages,and
other visual communication pieces. In the age of electronic and
media marketing, print is still a tangible form of communication
not dependent on electronic equipment, location, or technical expertise
in the target audience. It is unintimidating and accessible by everyone.
An organization's printed pieces must maintain the consistent marketing
message and company branding that is carried through all meda. When
we manage print projects for our clients we make sure that the individual
pieces tie into the branding, web presence, and other media marketing
efforts. There are many ways we can extend your print marketing
efforts including but not limited to exhibition displays, newsletters,
direct mailers, information folders, fliers, fact sheets, direct
mail pieces, and more to help communicate with a target audience.
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