Salt Lake Tooele Applied Technology College needed to incorporate their existing identity into a professional, intuitive Web site. Their primary target was young adults wanting to start a college education. The site also had to speak to the local business audience as the College depends on alliances and partnerships. Red Gazelle met these needs by designing around their existing logo. We targeted potential students by highlighted training divisions with bold banners, color coding, and rollovers. Standardized secondary pages were optimized for extensive information.