The term "identity" has more than one facet. The first
element of identity is a name. If a company is at this early stage
of development, we will be happy to assist with suggestions and
our knowledge of target markets.
The second element of identity is a logo. This is a mark, icon,
or text treatment that consistently identifies an organization.
If the integrity of a well-designed logo is maintained, the recognition
it develops will become a powerful asset in marketing efforts.
The logo will come to represent not only a name or identity, but
carry with it an association with all connected marketing efforts
and experiences with products and services. We take great care
in designing logos that reflect personality, communicate professionalism,
can be used in a variety of applications and instances, and have
high recognition potential.
The final aspect of your identity involves branding. This goes
beyond the logo and includes elements used across all marketing
initiatives. Branding can include specific photo treatments, design
elements, color palettes, or writing styles. A style should be
defined to tie marketing collateral together. This overall branding
can be updated as needs or objectives change, but should remain
consistent throughout all marketing efforts including print, web,
and other advertising media.